The Rosiness of BCRF


As October (Breast Cancer Awareness Month) comes to a close, it’s a good time to reflect on how the Breast Cancer Research Foundation has made significant strides in funding research and working towards the cure for breast cancer.  Every 19 seconds in the world, a woman is diagnosed. The Breast Cancer Research Foundation founded by Austrian American Evelyn Lauder in 1993, has raised over $500 million in funding for research. The CSR arm of The Estée Lauder Companies, their Breast Cancer Awareness Campaign has worked tirelessly to raise awareness in their work to end breast cancer. My role model, Liz Hurley, has been the ambassador for the organization for many years.  She began modeling for Estée Lauder in 1995.  Each year, a gala is hosted in NYC, the “Hot Pink Party,” with a star studded pink carpet and the Foundation releases a list of items for sale on their website, products provided by BCRF’s partner sponsors. Make sure you shop pink 😉 #TimeToEndBreastCancer

“It really is something that can never be done by one person; it has to be done by a group.” -Evelyn H. Lauder

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