LoveShackFancy has opened a flagship destination on Melrose Avenue in Los Angeles. Described as “Marie Antoinette goes to The Beverly Hills Hotel,” this ultra-feminine and floral loving designer has also recently partnered with Target to launch a capsule collection with prices of less than $75 to be a more achievable price point as many dresses in the collection usually start in the $400 range. LoveShackFancy was started by Rebecca Hessel Cohen, a good friend of Aerin Lauder. Rebecca launched her company 6 years ago in 2013. A female founded and ultra-feminine brand is now gracing Melrose Avenue for all those who are florally minded.

There is a range of styles to choose from summer dresses to Bridal dresses; if you are seeking a range of bridesmaids dresses, look no further. Themes within the Bridal range include “Beach Bohemian” to “Garden Romance” to “Country Reverie,” so you have options to decide which goes best with your wedding’s setting. The ethos of this brand is appreciating nature and femininity, and who doesn’t love this feminine look?

xoxo Bianca