Exactly four years ago, I was in my college apartment, worried about a million things that surpassed the classic college graduate experience, and I came across a song by an up and coming DJ duo from Sweden: “On My Way” by Axwell & Ingrosso. Formerly members of the DJ group Swedish House Mafia, it was clear that they would be a force to be reckoned with in the world of house music and I was ready to hear more.
At the time of the song’s release four years ago, the theme of the song could not be more fitting for the current experience I was having. It was a time of monumental change in my life. That song has the spirit of adventure to it, but also a somber note to it as well, which I found unique, especially for the nature that house music has. It’s rather difficult to add multiple layers of sentiment to the standard structure in which house music functions. I’ve linked a video explaining the structure of standard house music. Axwell & Ingrosso definitely are pioneers in “progressive house” music and have taken house music to new levels.
As they are progressive in their music creation, they are also progressive in their strategy to engaging their audiences. As interviewed by Forbes Magazine, Axel (“Axwell”) states that there is no strategy to their music marketing, they are just creating music that they love.