I am a huge fan of the concept of beauty boutiques and a strong beauty brand that can stand alone in a timeless way. More recently, there has been a resurgence in this (beauty lovers: think Blushington, a boutique where you can get your makeup done in LA and NY and other spots around the country). Valerie Beverly Hills in particular is ultra chic and classic. Valerie’s namesake brand is in her signature lavender color and she has done makeup for movie stars galore (Lisa Rinna loves her eye patches so much that she uses them almost everyday apparently).

Valerie definitely pioneered the rose shaped blush (which has been a major hit with beauty influencers, especially with the version from Milani Cosmetics) and her classic makeup look is nice and glamorous, like the look below. I have admired Valerie’s beauty style since I came across the boutique when I was reading Molly Bloom’s memoir, Molly’s Game last year. I think the Valerie Beverly Hills boutique stands the test of time in Beverly Hills, especially when she maneuvers so many other powerhouse beauty brands, such as Anastasia Beverly Hills. I think Valerie is here to stay, and her brand is strong enough to still be a fixture of Beverly Hills. If you’re looking for last minute holiday gifts in the beauty department, look no further!