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How To Embrace Y2K Fashion With A Modern Twist

June 19, 2025June 19, 2025

There was a time when velour tracksuits turned sidewalks into runways, especially in Los Angeles, and bedazzled flip phones were the most prized accessories. If you’re like me, you remember it well, the era of pop princesses, playful maximalism, and a fearless approach to fashion. And now? The early 2000s are back in a big way.

Let’s be honest: while the Y2K revival is undeniably fun, no one wants to walk around looking like they’re headed to a theme party… The key is to channel the essence of the era while keeping your style polished and personal. Here’s how to bring back the magic of early 2000s fashion… without looking like you are wearing a costume. I think the subtle nods to the era are most important – it’s not about the all-out Juicy Couture velour tracksuit anymore. For me, I find the styles presented on the E! show, The Girls Next Door, as a starting point for this fashion era, especially when it comes to Holly’s signature knee high socks. You can take elements of the time and make them uniquely yours and upgraded for 2025.

The Bianca wedge by Sparkl Fairy Couture

💖 Why We’re Still Craving Y2K Magic

The early 2000s were about more than just clothes. That era captured a youthful sense of rebellion and fun, wrapped in rhinestones and topped with a trucker hat. Y2K fashion gave us permission to be bold, sparkly, and unapologetically ourselves.

Maybe that’s why it’s making such a powerful comeback… In a world that can feel overwhelming, nostalgic fashion offers comfort. It reminds us of a time when style was playful, expressive, and feeling fabulous.

💼 The Key Pieces Making a Comeback (and How to Style Them Now)

Baby Tees
These tiny tops are perfect under slouchy suits or high-waisted pants. Choose soft pastels, graphic prints, or classic white for a timeless Y2K nod.

Mini Bags
More aesthetic than functional, the mini bag is your moment to shine. Go metallic or glittery if you want to lean in. Otherwise, try classic leather in bright colors to add a pop to your look. Also, the BAGGU trend is having a moment, which means you can lean into that and maximize the amount of items you can fit into one of those bags. There are plenty of small bags now that have plenty of room – it’s quite magical.

Velour Tracksuits
Juicy Couture made them iconic. Today, pair yours with sleek sneakers, gold hoops, and a clean bun for a look that’s cozy and curated (without the Juicy logo emblazoned loudly).

Platform Sandals or Kitten Heels
These add instant throwback glam. Match them with modern slip dresses or wide-leg trousers to keep the look intentional. Find them in pink or black to have a real Y2K moment for yourself.

📸 Iconic Inspirations from the Era

Pull out the digital scrapbook: early 2000s icons are our muses. Paris Hilton in her rhinestone glory. Destiny’s Child in coordinated denim. Brandy in bold accessories. Gwen Stefani in crop tops and cargo pants. Britney Spears—need we say more?

Use their style as a starting point. What made these looks unforgettable wasn’t just the clothes—it was the confidence behind them. Using tools like Pinterest boards can really help you shape how you want to incorporate a Y2K look into your everyday style. An example of how this resurgence has happened in real time, we have the up and coming fashion brand Sparkl Fairy Couture making waves by Gabi Iwalani Hall. Her designs have been worn by the likes of Megan Fox. Gabi’s designs have also trickled into interior design, and she offers a rentable space (like the bedroom below) for photoshoots in LA called “Sparkl Fairy Palace,” which you can book through Peerspace.

🍭 Where to Shop the New-Y2K Look

Thrift Stores & Depop: For true vintage finds.

Heaven by Marc Jacobs: A Gen Z-fueled nod to 2000s chaos with structure.

Urban Outfitters & ASOS: They’re masters of the trend-forward twist.

Amazon & Etsy: Great for accessories like butterfly clips, charm necklaces, or rhinestone sunglasses.

✨ Make It Yours: Adding a Personal Twist

Fashion is always more beautiful when it reflects you. To keep Y2K fresh and not costume-like:

Mix in antique or heirloom jewelry for a timeless contrast
Add soft feminine details like lace trims or satin bows
Stick to a cohesive color palette (monochrome pinks, neutrals, or pastels)
Don’t be afraid to reinterpret rather than replicate

The Power of Pink

February 26, 2025

The Color Pink: From Femininity to Power and Rebellion

Pink has long been associated with femininity, but its journey from a “soft” color to a bold symbol of power, defiance, and self-expression is one worth exploring. Over the centuries, pink has evolved from being a status symbol to a gendered shade, a fashion statement, and even a political tool. It’s one where we can explore how gender affiliation is not necessary and how the power of a color can enhance and strengthen both genders, and also push us to explore ideas around femininity and masculinity.

1. Pink as a Symbol of Prestige in History

Surprisingly, pink was not always tied to femininity. In the 18th century, European aristocrats—both men and women—wore pink as a sign of wealth and status. The color was seen as luxurious, with men of the French court (including King Louis XV) favoring pink suits adorned with embroidery. During this time, pink was not considered “girly” but rather elegant and sophisticated!

2. The 20th Century: Pink Becomes Feminine

The shift towards pink as a “women’s color” began in the early 20th century. Before that, it was actually seen as a strong color suitable for boys, while blue was considered more delicate and suited for girls. However, marketing and societal shifts in the 1940s and 1950s (particularly after World War II) reinforced pink as a feminine color.

Hollywood & Fashion Influence: Marilyn Monroe’s famous pink dress in Gentlemen Prefer Blondes (1953) solidified pink as a glamorous and ultra-feminine hue. The rise of pink in fashion, from Dior’s “New Look” to Barbie’s introduction in 1959, further cemented the association with womanhood.
The ‘Pinkification’ of Girls’ Products: In the mid-to-late 20th century, toy companies and advertisers aggressively pushed pink for girls’ products, reinforcing gender norms that still exist today, and can be analyzed even further. As much as we can create and construct a narrative, we can also deconstruct the narrative.

3. Pink as Rebellion & Strength

By the late 20th century, pink was being reclaimed as a color of strength rather than just softness.

The Power Suit: In the 1980s, pink power suits became a way for women to embrace femininity while asserting dominance in male-dominated industries.
Breast Cancer Awareness: The pink ribbon, introduced in the 1990s, turned the color into a symbol of resilience and solidarity in the fight against breast cancer.
Punk & Protest: The riot grrrl movement of the ’90s and artists like Madonna used pink in a rebellious, almost ironically—showing that femininity could be both powerful and defiant.

4. Modern Day: Pink as a Political & Cultural Statement

Today, pink has evolved into a symbol of empowerment, breaking free from its once-restrictive associations.

The 2017 Women’s March: Pink knitted hats become a global symbol of feminism and resistance.
Pink in High Fashion: Designers like Valentino and Jacquemus use bold pinks to celebrate femininity with strength rather than fragility.
Millennial Pink & Gender Fluidity: The rise of “millennial pink” (a muted, almost neutral shade of pink) in the 2010s marked the shift of pink being more inclusive—moving beyond gender norms and becoming a universal aesthetic and one that was especially utilized by Glossier.

Pink as a Color of Strength

Pink is no longer just the color of dolls and princess dresses—it’s a color of revolution, resilience, and self-expression. Whether worn in protest, in fashion, or as a personal statement, pink has transcended outdated gender stereotypes and become a powerful shade of confidence, defiance, and identity.

How to Wear Pink with Power & Confidence

a) The Pink Power Suit

Channel your inner boss with a structured pink suit. From soft blush tones to hot pinks, the right shade can make a statement while remaining sophisticated. Pair it with neutral accessories or go all out with monochrome styling for a striking effect.

🩷 Style Tip: Opt for tailored cuts and structured fabrics to maintain an air of authority while embracing the playful nature of pink.

b) Pink in Streetwear & Casual Looks

For a more laid-back approach, incorporate pink into everyday wear through oversized blazers, statement sneakers, or a pop of color in a graphic tee. Pink hoodies and joggers, especially in deeper shades like fuchsia or dusty rose, blend femininity with urban edge.

🩷 Style Tip: Try pairing a pastel pink top with leather pants or denim to balance softness with edginess.

c) Pink Accessories for a Subtle Touch

Not ready to fully embrace head-to-toe pink? Accessories like a bold pink handbag, rose-tinted sunglasses, or a statement belt can add a touch of empowerment without overwhelming your outfit.

🩷 Style Tip: A pink handbag or heels can instantly elevate an all-black outfit, adding a striking yet sophisticated contrast.

Beauty: The Power of Pink Makeup

Pink isn’t just for clothing—beauty trends continue to push pink as a symbol of both femininity and bold self-expression.

a) The Bold Red-Pink Lipstick

Red lipstick has long been seen as a power move, but pink variations (like deep raspberry or electric fuchsia) offer an equally daring alternative. A bold pink lip can be just as commanding as a classic red, while still feeling fresh and modern.

🩷 Beauty Tip: Try a matte hot pink lipstick for a striking statement, or a glossy rose shade for a softer, elegant touch.

b) Blush: The Ultimate Confidence Booster

A well-placed pink blush can instantly lift the face and add warmth. Rosy and berry-toned blushes create a fresh, youthful glow while emphasizing natural beauty.

🩷 Beauty Tip: Apply blush higher on the cheekbones for a sculpted, lifted look rather than just on the apples of the cheeks.

c) Pink Eyeshadow for Playful or Edgy Looks

Pink eyeshadow may seem intimidating, but it can be effortlessly chic when done right. Soft pinks offer a romantic vibe, while neon pinks bring a fearless, high-fashion edge.

🩷 Beauty Tip: For a subtle approach, blend a dusty rose shade into the crease. For a bold statement, go for a monochromatic pink eye with shimmering finishes.

Pink as a Lifestyle Choice

Beyond fashion and beauty, pink has also become a lifestyle aesthetic—one that represents confidence, empowerment, and self-expression. From pink-themed home decor to stationary and branding, the color has cemented itself as a force beyond trends.

🩷 Incorporate Pink into Your Life:

A pink journal for manifesting powerful goals
Rosy-hued candles or decor to create a calming yet inspiring atmosphere
Pink-tinted sunglasses for a “rose-colored” outlook on life (literally!)

Embracing the Power of Pink

Pink is no longer just a color for princesses and dolls—it is a statement of power, rebellion, and individuality. Whether through a striking fashion moment, a bold lip color, or a lifestyle choice, pink allows you to embrace both your femininity and your strength, proving that the two are not only compatible but beautifully intertwined.

So go ahead—wear that pink 🩷

The Aesthetic Sensibilities of Social Media’s Hyperfeminine Culture

November 12, 2024November 12, 2024

“It’s a man’s world,” is a common phrase that rings true in different ways. According to social media, it is very much a woman’s world, and hyperfeminine style has become a type of expression and aesthetic sensibility that has built entire brands and brand collaborations (LoveShackFancy‘s Stanley cup collaboration immediately sold out this year), which has fueled entire industries… from the resurgence of vintage cake decorations to professional influencers who run businesses based off of the social media aesthetic they created (Hannah Dahl of The Dahl House is one example). At the core of this hyperfeminine approach to consumerism is an amalgamation of online subcultures which have evolved over the past few years. There is the the allegiance of the “Coquette” style – which can be a combination of Sofia Coppola’s Marie Antoinette and Netflix’s Bridgerton costumes and accessories. I have blogged about Coquette style and Bridgerton style in the past:

These historical styles naturally tie well with the ideals of the more modern “Y2K” fashion and lifestyle concepts that have also emerged throughout social media as we live in a modern, technologically driven world (the early 2000s styles perhaps best embodied by Paris Hilton and Kim Kardashian has gained a huge amount of traction), and then merging those fashions with the “Siren/Mermaid” femininity of “Mermaidcore” fashion brings together a large bandwidth of hyperfeminine aesthetics. If put into one sentence, the modern hyperfeminine aesthetic is if a mermaid film were to be created by Sofia Coppola and it were to be set in 1950’s Los Angeles. That might be the best description of converging together the aesthetic qualities that come together across fashion brands, celebrities, and consumers. Consumers are clever, they know what they like, and they also pick up on trends very quickly – this is easily said for many things, but it’s especially fascinating in the hyperfeminine aesthetic.

The Emi Jay Hair Accessories hairclip brand is also a social media phenomenon that has brought about a more feminine look to hairstyling. Social media star, Katerina Rozmajazl (former Miss Georgia USA), created her own fashion brand “Roz Avenue,” styled as a convergence of hyperfeminine looks that merges together Southern thriftiness with luxury and sophistication. She even designed the logo to have a hyperfeminine bow surrounding the words. Perhaps most idealized across all of the streams of social media’s styling, there is the emergence of LoveShackFancy as a leader of these styles brough to the mainstream market. Their new Pottery Barn collection is the perfect example of how bringing “girly style” to the mainstream market is a definite win.

The hyperfeminine style that has been evolving over time online is likely not going to stagnate anytime soon, and it’s likely not a market niche either. I do think there is something to be said about how soft style holds its own power. As Charles Eames powerfully said, “The details are not the details. They make the design.”